B.E.L.L.E (Black Evolution for Livelihood and Lasting Empowerment) Black Label was created by  philanthropist Keenan Belle. After the birth of his first child (Keenan Belle Jr.) he realized that certain change must be made. Over the past 4 years there has been a lot of turmoil with the progression of black people.
​

BelleBlack was created to raise capital to improve the economic conditions and heighten the awareness of black people. The proceeds will go towards the various foundations that help todays black youth. The foundations will teach various life lessons needed to guide our black children on their path of greatness.